PHEROMONE BASED, LOVE INSPIRED

Veronica Hu and Nicole Townend founded Celuí Fragrance in 2020 after years of research, development, and over nine formulations carefully curated by a master perfumer in Los Angeles. Their line – including the bestseller pheromone based The One – is formulated without potentially toxic ingredients like BHT, parabens, and phthalates. The scents are inspired by their love for travel, adventure and nature.